Agent or distributor in Latin America
The commercial trade-off is the same everywhere. The legal consequences are not, and the country decides which of the two is the expensive one to leave.
Read the article →Market entry and growth in Latin America
We take companies from market assessment to operating presence in Mexico, Guatemala, Colombia and Chile. Country by country, on the ground.
Market access and consulting in Latin America
Latin America is not one market
Mexico is not Colombia is not Chile. Every assessment we deliver is specific to a country, a sector and a channel, and it ends in a recommendation you can act on rather than a set of options to consider.
Our clients span manufacturing, e-commerce, retail, pharmaceuticals, technology, automotive, food and beverage, renewable energy and financial services. Our deliverables are built on primary research, in-market interviews and named companies.
Services
What we do
Four service lines covering the market decision, from the first assessment through to a functioning local operation.
- Market intelligence and sector analysis
- Regulatory and compliance
- Partner, client and supplier identification
- Go to market strategy
Markets
Where we work
Four core Latin American markets plus the United States where it connects to a regional strategy, each covered in real depth.
- Mexico
USMCA access, manufacturing depth, the default industrial entry point
- Guatemala
Central America's largest economy, a base for a regional commercial team
- Colombia
The route into northern South America, three distinct commercial hubs
- Chile
Lowest friction in the region, mining-led industrial demand
How we work
Primary research, named companies, a position taken
Findings come from in-market interviews, site visits and channel conversations, not from a desk in Europe. Every engagement ends with hard numbers, the companies worth approaching, and a recommendation we are prepared to defend.
Method
From question to decision
Most engagements start with a country-specific deep dive for a client weighing one market. Done means you can take a go or no-go decision without another workshop.
- 01
Scope
We break the question into market size, competition, channel, regulation and access, then work the highest-leverage part first.
- 02
Primary research
Desk research sets the frame. Interviews, site visits and channel conversations in-country produce the findings that matter.
- 03
Recommendation
Hard numbers, named companies to approach and to avoid, and a roadmap for months 1, 3, 6 and 12.
Clients
Who we work with
European companies with a product or service that already sells at home and a concrete reason to look at Latin America. Typically at one of three stages:
- Evaluating
Weighing one or two markets and needing evidence before committing budget
- Entering
Committed to a market and needing partners, compliance and a channel
- Established
Present in-country and needing the operation to grow or to be fixed
Noel Brunskov
Market insights, entry and soft landing
Insights
Insights
Colombia is three markets, and you have to pick one
The city with the demand is not the city with the port, and the workforce behaves differently in each. Everything written about this in English is about where to live.
Read the article →Do you need a separate product registration in every Central American country?
The procedure is harmonised across the region. The registration is not. That distinction costs European food and cosmetics exporters a year when they get it wrong.
Read the article →Start with one market
Nine questions, about two minutes. Tell us the country, the sector and the decision you are facing, and we will come back with how we would scope it.